Working Backwards: Insights, Stories, and Secrets from inside
Description
Screen Reader Supported Publisher Macmillan (18 Feb. 2021) Language English Word Wise Enabled Enhanced typesetting Enabled Print length 305 pages Text-to-Speech Enabled File size 3435 KB Page numbers source ISBN 1529033829 X-Ray Enabled Working Backwards is an insider's breakdown of 's approach to culture, leadership, and best practices from two long-time, top-level executives.
Colin started at in 1998; Bill joined in 1999. In Working Backwards, these two long-serving executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of experience between them, much of it in the early aughts—a period of unmatched innovation that brought products and services including Kindle, Prime, Studios, and Web Services to life—Bryar and Carr offer unprecedented access to the way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable.
With keen analysis and practical steps for applying it at your own company—no matter the size—the authors illuminate how ’s fourteen leadership principles inform decision-making at all levels and reveal how the company’s culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business.
Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on ’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices—shared here for the very first time.ABOUT US
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