The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy around Customer Needs

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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

 The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
 
 
 
 
 




        

            
            

                
Publisher
                
Two Waves Books
            
            
            

                
Dimensions
                
15.24 x 2.29 x 22.61 cm
            
            
            

                
Language
                
English
            
            
            

                
Print length
                
320 pages
            
            
            

                
Book Type
                
Paperback
            
            
            

                
ISBN-10
                
1933820683
            
            
            

                
ISBN-13
                
978-1933820682
            
            
            

                
Publication date
                
1 April 2020
            
            
        
         





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