The Google Model: Managing Continuous Innovation in a Rapidly Changing World (Management for Professionals) 

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 This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation. 
 
 
 
 




        

            
            

                
Publisher
                
Springer; 2014th edition (April 29, 2014)
            
            
            

                
Dimensions
                
6.14 x 0.38 x 9.21 inches
            
            
            

                
Language
                
English
            
            
            

                
Item Weight
                
7.44 pounds
            
            
            

                
Hardcover
                
139 pages
            
            
            

                
ISBN-10
                
3319042076
            
            
            

                
ISBN-13
                
978-3319042077
            
            
        
         





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