top of page

The Case against Reality: How Evolution Hid the Truth from Our Eyes

Description

Publisher Penguin
Dimensions 12.9 x 1.6 x 19.8 cm
Language English
Print length 272 pages
Book Type Paperback
ISBN-10 0141983418
ISBN-13 978-0141983417
Publication date 20 Aug. 2020

SHORTLISTED FOR THE PHYSICS WORLD BOOK OF THE YEAR 2019

'One of the deepest and most original thinkers of his generation of cognitive scientists. His startling argument has implications for philosophy, science, and how we understand the world around us' Steven Pinker

'Is reality virtual? It's a question made even more interesting by this book' Barbara Kiser,
Nature

Do we see the world as it truly is? In
The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design.

Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy,
The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see through our eyes.

The Case against Reality: How Evolution Hid the Truth from Our Eyes

ABOUT US

We offer the best prices around on high quality products. Our E-store is offering electronics, toys, sporting apparel, clothing, tools, general home, garden items and  many more. Contact ASAP if your item isn't arrived on estimated date. 

FAST & TRACKED SHIPPING

All Items are Sent Tracked even if its for £1, If you want tracking information leave a message or it will be added to the order details if needed.

We are always working hard to ensure your package arrives as soon as possible. Please understand that some factors like weather, high postal traffic, and the performance of shipping companies are outside of our control.
We Ship within 1 business days of payment, usually it delivers in 2-3 Working Day.
We do not accept P.O. Boxes. Please provide a full address with contact no.

We Ship to UK Mainland Only.

RETURNS

The Case against Reality: How Evolution Hid the Truth from Our Eyes

SKU: e133a482-5ca9-4227-a8ae-10d59a2cd266
£12.40Price
Quantity

    Contact Us

    UK TOP SALE | online books UK

    55 Chandos Road, Bedfordshire
    Luton LU4 8EX

    Top Categories

    • Baby Care

    • Watches

    • Beauty Product

    Connect With Us

    • Facebook
    • Twitter
    • LinkedIn
    • C_Ebay copy3

    ©2022 by UK Shopping Centre Sales

    bottom of page