About this item 
    
   
 New Lash Sensational Primer.  
  
 Boosts the look of mascara volume and length, leaving lashes soft and supple.  
  
 Our 1st mascara to prime lashes before the use of regular mascara.  
  
 Directions: For best results, hold brush against lashes and sweep from root to tip.  
  
 Ingredients: G684588,Aqua / Water,Polybutene,Paraffin,Potassium Cetyl Phosphate,Cera Alba / Beeswax,Copernicia Cerifera Cera / Carnauba Wax,Steareth-2,Cetyl Alcohol,Alcohol Denat.,Phenoxyethanol,Hydroxyethylcellulose,Acacia Senegal Gum,Panthenol,Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer,Caprylyl Glycol,Hydrogenated Jojoba Oil,Hydrogenated Palm Oil,2-Oleamido-1,3-Octadecanediol,Disodium EDTA,BHT,Rosa Canina Fruit Oil,Pentaerythrityl Tetra-di-t-Butyl Hydroxyhydrocinnamate,Propylene Glycol,Propyl Gallate,Citric Acid,(F.I.L. D204859/1),For up to date ingredients always refer to the product labelling. The ingredients on the product always prevail  
  
 Item display weight: 15.0 grams  
  
 Number of items: 1  
  
                              
 Maybelline New York is the  global cosmetics brand and is available in over 129 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulas with on-trend expertise to create accessible cosmetics with a cool, urban edge and a spirited style. 
 In 1913, young Chicago chemist Thomas Williams had a dilemma. His older sister, Maybel, was in love with a man who was in love with someone else. Maybel Williams did her best with what was available—she used petroleum jelly on her lashes and brows to enhance them. Her brother decided to help her increase her allure by adding carbon dust to the petroleum jelly, which darkened her lashes and brows more dramatically. The product worked. In 1915, Maybel got her man and Thomas founded what would become the global industry , Maybelline, named after the bride and her favourite beauty aid.