Emotion by Design: Creative Leadership Lessons from a Life at Nike 

https://images.autods.com/autodsV2Images/62859-69111b61-9643-48cd-b711-b13448800a80-62b957fcd31619b9fa2d3cc2.png 


 
 
 
Nike's former Chief Marketing Officer reveals how to unlock the creativity of any team

'Reading this book made me smile in my soul, proving that creativity, community and empathy has created one of the greatest brands of our lifetime' Mary Portas

'What a book. I couldn't put it down' Chris Evans

'A brand isn't a logo, it's a story. In this guidebook-plus-memoir, Greg Hoffman helps us see how a commitment to our creative practice can make any story better' Seth Godin
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Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world. 

Creativity. It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, bored customers.

Creativity. It's a skill that can be learnt, just like any other.

Join Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the company's iconic campaigns for Ronaldo and Serena, Olympic Games and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative: emotion by design.
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'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy

'Will help marketers and creatives connect with their audiences like never before. Highly recommended' Professor Jonah Berger, author of Contagious

'Brilliant . . . A must-read for any marketer, businessperson or creative' Nir Eyal, author of Hooked
 
 
 
 
 




        

            
            

                
Publisher
                
Cornerstone Press
            
            
            

                
Dimensions
                
16.2 x 2.9 x 24 cm
            
            
            

                
Language
                
English
            
            
            

                
Print length
                
304 pages
            
            
            

                
Book Type
                
Hardcover
            
            
            

                
ISBN-10
                
1847943543
            
            
            

                
ISBN-13
                
978-1847943545
            
            
            

                
Publication date
                
7 April 2022
            
            
        
         





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